One week after pledging to eliminate cashmere, mohair (wool and felt derived from goat hair), silk and feathers across its entire system in January 2019, the online fashion retail brand from the country
Asos is a famous fashion retail website worldwide.
The pilot training program in partnership with the London College of Fashion’s Center for Sustainable Fashion (CSF) is part of the 2020 Circular Fashion Commitment that Asos has promised.
The course will launch with the participation of 15 members from Asos’ core design team.
15 members from Asos’ core design team will participate in the pilot course first.
“With this pilot, we want to ensure that our designers have the necessary knowledge and skills to put sustainability and circularity into practice.”, Ms. Vanessa Spence, design director
“It is important that dynamic and forward-thinking companies like
“It’s important that dynamic and forward-thinking companies like Asos can innovate from an educated perspective.”
Indeed, at this year’s Fashion Summit in Copenhagen, Nicolaj Reffstrup, CEO of Ganni, a brand sold on Asos, asserted that big businesses must innovate and lead the industry.
“We need to envision what a circular economy might look like,” said Ellen MacArthur, who launched the Ellen MacArthur Foundation, inspiring a generation to rethink, redesign and
In November Ellen MacArthur and @StellaMcCartney co-hosted the launch of our new research – A new textiles economy: Redesigning fashion’s future, calling upon the textiles and fashion industries to #makefashioncircular.
A post shared by Ellen MacArthur Foundation (@ellenmacarthurfoundation) on Apr 30, 2018 at 1:57am PDT
Ms. Ellen MacArthur is next to the leading designer in the sustainable fashion movement, Stella McCartney.
By educating designers about its products, Asos is changing the foundation of its business – a shift that will likely affect the more than 140 other brands stocked on the site.
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