ELLE Fashion Road trip is a series of talks at universities within the framework of ELLE Fashion Journey.
Led by Ms. Duong Nguyen – Head of Editorial Board of ELLE Decoration Vietnam, the talks also had the participation of experts from ELLE Beauty Magazine and famous designers.
ELLE’s activities
`Eyes of the world` and the story behind the stage of ELLE Fashion Journey 2018
The transformations of Vietnamese fashion
The guests at the discussion all agreed that Vietnamese fashion has made many significant changes, especially in recent years.
The development of social networks and the influence of KOLs (Key Opinion Leaders) are the first signs of this rise.
Guests and students at Hanoi University of Architecture.
Sharing about this at the London Fashion Institute, Mr. Dzung Yoko, Creative Director of ELLE Women’s Magazine, gave his opinion: `The rise of KOLs or influencers is quite dangerous, it is like a double-edged sword.
Mr. Dzung Yoko at a discussion with students of the London College of Fashion.
Famous fashion designer Le Ha expressed agreement with Mr. Dzung Yoko: “KOLs are just a form of communication… There are many local brands, especially in Hanoi, that do not use KOLs but still create trust.
So, between doing business online and having a store, which is the most optimal solution?
From left to right: Mr. Dzung Yoko, designer Giao Linh and designer Le Ha
Two designers, Le Ha and Giao Linh, have both successfully built their own brands and stores.
Sustainable elements of future fashion
At the seminars, Ms. Duong Nguyen raised the factors that make up future fashion for discussion.
Guest experts at Hanoi University of Architecture
Mr. Dzung Yoko affirmed: `Many famous fashion brands in the world are committed to producing sustainable fashion.
Agreeing with Mr. Dzung Yoko’s opinion, designer Giao Linh added a humanitarian element to the fashion industry: `Students should start thinking about how to make fashion that protects the environment and contributes value to the environment.`
From left to right: Ms. Victoria Huyen Nguyen – CEO of ONG AR, Designer Le Ha and Ms. Ngoc Anh – Head of ELLE Beauty Magazine representative office in Hanoi
Talking with lecturers at universities, students have had access to sustainable fashion in school.
Ms. Nguyen Lan Huong, head of the Department of Industrial Design, Hanoi Open University also shared that in addition to technical, aesthetic and commercial factors, students must understand the educational nature and the trend of world integration in the world.
Student opportunities in the fashion industry
The future of the fashion industry has many changes and challenges but also brings many opportunities for students.
Designer Le Ha believes that working for hire or opening your own brand is not as important as pursuing your goals: “The happiest thing is when you make money doing what you like.
From personal experience, Ms. Victoria Huyen Nguyen also gave advice at the discussion: “You should take advantage of your time to intern in companies.
The series of talks in Hanoi is the final point in the journey of ELLE Fashion Journey 2018. The event not only brings a panoramic, realistic picture but also serves as a bridge between experts in the field and students, who bring
ELLE Vietnam sincerely thanks companions VinFast, Aquafina, and Shiseid
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See more:
ELLE Fashion Journey 2018: Fashion journey through universities in Ho Chi Minh City
“The eyes of the world” and the story behind the stage of ELLE Fashion Journey 2018